Maurice Lacroix Straps - Maurice Lacroix

Maurice Lacroix are a luxury Swiss watch brand which was founded in 1975 as a part of Desco Von Schulthess of Zurich (Desco). Desco had been a representative for luxury watches including Audemars Piguet and Jaeger-LeCoultre since 1946. In 1961 Desco opened an assembly facility in the Swiss Canton of Jura and begun to produce private label watches for other manufacturers. The Maurice Lacroix name was born when Desco started to market their own line of watches under this brand name. A New Watch Brand with Big Innovations Although Maurice Lacroix is still a comparatively new watch brand, they are proud of the innovative developments which they have achieved over the years. Ever since the beginning of the 1990's Maurice Lacroix have been developing attractive additional functions for mechanical watches. They are most proud of the Memoire 1 which was the world's first mechanical movement with a memory function. A Cut Above the Rest Maurice Lacroix watches have often been described as being a cut above the rest. Their innovative designs are a sight to behold and the craftsmanship is second to none. Maurice Lacroix pride themselves on their passion for detail and perfection which comes across in every watch they produce. Watches like the Ponton S Diver and the Eliros Chronographe are two which demonstrate the quality of their designs. Something for Everyone There are a wide range of different price points in the Maurice Lacroix collection starting at £445 and going up to £2095. You can enjoy their incredible designs in all of the watches in the Maurice Lacroix collection, even at the lowest end of the pricing scale. But if you are really looking to splash the cash, the LC6058-SS001-330 Les Classiques Chronographe has a beautiful design and features their own in-house movement. With something certain to catch your eye at every price point, you are sure to find something which suits you in the Maurice Lacroix collection.