LONGINES Watches
Longines has been based in Saint-Imier in Switzerland since
1832. Its watchmaking expertise reflects a strong devotion to
tradition, elegance and performance. Longines has always
been at the forefront of innovation, introducing
groundbreaking features such as the GMT function, the
flyback chronograph, the high-frequency wristwatch and the
rotating bezel, all of which have contributed to the brand’s
enduring legacy of horological excellence. With many years of
experience as a timekeeper for world championships in sport
and as a partner of international sports federations, Longines
has forged solid and lasting links with the world of sport over
the years. Known for the elegance of its timepieces, Longines
is a member of the Swatch Group Ltd, the World’s leading
manufacturer of horological products.
History of Longines
Since 1832, Saint-Imier in Switzerland has been the home to
Longines. Throughout the last 180+ years, the brand has
always stayed true to its vision of producing traditional,
elegant, and high- performance timepieces. The brand is
known all around the world by its winged hourglass logo,
which has become an instantly recognizable symbol. This
iconic logo and even the name ‘Longines’ were only
trademarked by the company in 1889, some 57 years after
the company was started. This is because the original name
was not actually Longines, it was Agassiz & Co, named after
founder Auguste Agassiz. Auguste had joint a trading office in
St. Imier, and rose to become manager, and turned it into
Agassiz & Co! During the 50’s Agassiz’s nephew, Earnest
Francillion took on the successful, now international business
on. it was whilst Francillion was in charge, that they decided
to expand the company. This meant purchasing a factory to
set up operations in. He bough two adjoining pieces of land
on the bank of the River Suze, a piece of land that was locally
known as Les Longines. Francillion decided to adopt this name
for his factory that would be built in 1867. The company grew
and grew, and it’s previous technical research began to pay
off, with many awards proving it’s hard earned reputation was
deserved. Today, Longines is still the oldest trademark or logo
still in use in it’s original form, registered with the World
Intellectual Property Organization. The name and logo have
become a guarantee of quality, and helps to protect against
counterfeit products.
Longines Style
Longines is a watch brand for those that seek out fine Swiss
watch making. They are a brand that blends elegance,
tradition and performance which can be seen across their
watch collections. The brand has been split into five different
atmospheres; Elegance, Master, Heritage, Spirit and
Conquest.
LONGINES MASTER WatchesLONGINES ELEGANCE WatchesLONGINES HERITAGE WatchesLONGINES SPIRIT WatchesLONGINES CONQUEST Watches
- On Sale
