Casio is an electronics manufacturing company that was founded in 1946 by Tadao Kashio. The brand has a versatile portfolio, from musical instruments and digital cameras to analogue and digital watches. The company rose to popularity quickly after releasing its first-ever product, a cigarette holder, which proved to be a huge success. Casio became involved in electronics in 1954 when they released Japan’s first elector-mechanical calculator. 

During the “Quartz Revolution” in the 1970s, Casio expanded and became one of the first brands to create quartz watches which solidified the brand as an innovator in horological society. The brand’s timepieces are affordable and long-wearing, making them a favourite to both enthusiasts and everyday people. With the large variety of wristwatches and their commitment to progress, it is no surprise Casio has remained amongst the giants in the industry.

Core Features of the Casio Baby-G Collection: 

• The watches in this collection are inspired by late 90s Y2K fashion. 
• The displays on Casio Baby-G watches are digital. 
• Each Baby-G model is water-resistant up to at least 100 metres (10 bar). 

Model Specifications BA-110YK-4AER:

• This watch follows a monochromatic pink colour scheme. 
• The 43.4mm case and bezel are made of resin. 
• For a playful touch, heart motifs appear on the hybrid dial. 
• Toughened and scratch-resistant mineral glass protects the dial. 
• Amongst the many functions featured on the watch are alarms, a countdown timer, a date and weekday display, an LED light, a mute function, a stopwatch and world time. 
• Once set, an automatic calendar always displays the correct date. 
• Casio’s Patented Hollow Core Guard Structure protects against impact and vibration. 
• The watch is finished with a pink resin strap that fastens with a pin buckle. 
• Movement Type - Quartz.