Bering was first launched as a watch brand in 2010 in Denmark by founder Michael Witt Johansen. Johansen was heavily influenced by his father’s travels to the Arctic and became fascinated by the tales of great adventure he would return home with. Johansen named his brand after Vitus Bering, a Danish sailor who crossed the straits that would later be named the Bering Straits in his honour. Bering watches are designed with a combination of Arctic beauty and modern, timeless Danish design.

The Bering Max René Collection has been created by the top Danish designer Max René. The watches in this collection radiates simple elegance to allow for individuality and timelessness. The motto of Max René’s collection with Bering is “change colours, change straps, change looks”, encouraging the wearer to create versatile and unique looks with their Bering models.

Core Features of the Bering Max René Collection:

• Bering watches are characterised by clear streamlined forms and pure elegance.
• The watches in this collection are designed to be stylish and versatile to allow each wearer to create a totally unique look.
• Each of the dials is protected by scratch-resistant sapphire crystal.
• The straps of the Max René watches can be changed quickly and easily using novel sliding technology.

Model Specifications 15540-400:

• This model features a white dial with small black baton and Arabic indices.
• The dial exhibits black hour and minute hands.
• A polished silver stainless steel case frames the dial. It measures 40mm in diameter and 7mm in thickness.
• The watch is powered by a quartz movement.
• This watch is finished with a grey silicone strap that fastens with a pin buckle.
• This model is water resistant up to 50 metres (5 bar).