Citizen has been at the forefront of watchmaking for the past century. The brand's motto "Better Starts Now" hints at Citizen's neverending pursuit of innovation. They strive to create pieces that will not only change the face of the industry but people's lives for the better. Citizen recognise the unique position they are in when it comes to environmentalism. The brand's Eco-Drive technology truly showcases its dedication to preserving and bettering the world. Citizen timepieces are reliable and robust. Through the design and features of its watches, Citizen tries to convey its philosophy of sustainability, creativity and exceptional craftsmanship.

Core Features of Citizen Eco-Drive Watches:

• Eco-Drive technology takes power from natural and synthetic light.
• Due to the Eco-Drive technology, once fully charged the watch can operate for around 6 months.

Model Specifications AR3123-00X:

• This watch exhibits a taupe dial with a mix of rose gold-tone baton indices and Arabic numerals. 
• The dial also features rose gold-tone hour and minute hands.
• A rose gold-tone stainless steel case frames the dial. The case measures 38mm in diameter.
• The watch is finished with a grained beige leather strap that fastens with a pin buckle. 
• This model is water-resistant up to 50 metres (5 bar).