Diesel began as a denim clothing company in 1978 in Breganze, Italy. The founder Renzo Rosso wanted to create an innovative denim brand. He chose the name Diesel as diesel was considered an alternative fuel, and Rosso wanted his clothing to be known as the alternative jeans brand. The brand’s success lies in its modern designs and its creative approach to business and advertising. As with its jeans, the brand’s watches stand out with their strong character and high-quality materials. Embodying its slogan “For Successful Living”, Diesel has continued growing and now has over 5,000 points of sale worldwide.

Model Characteristics DSS0005:

• This Apple Watch strap is made from black nylon. 
• The brand's logo features in red along the strap.
• The strap is secured using a pin buckle. 
• This strap is compatible with 42mm, 44mm and 45mm Apple Watches.