Swatch was founded in 1983 by Ernst Thomke, Elmar Mock and Jacques Müller. The brand was built in response to the 'quartz crisis' of the 1970s. The majority of the brand's watches use precise and reliable quartz movements, ensuring that they are affordable and high-quality. Swatch creates fun, colourful and budget-friendly timepieces in a huge variety of styles. There is a perfect Swatch model for everyone due to the brand's large portfolio with a multitude of designs. 

Core Features of Swatch Watches:

• Swatch is famous for its fun and colourful designs. The watches tend to be bold, statement pieces. 
• The brand creates high-quality, yet very affordable, timepieces. 
• Swatch watches are all powered by precise and reliable movements. The majority of the brand's watches are powered by a quartz movement, but some are powered by automatic movements. 
• The watches all have a level of water resistance that makes them suitable and practical for everyday wear. 

Model Specifications SSCU09R100:

• This model exhibits a transparent red dial which exposes the movement within. 
• The dial also features white printed baton indices, white printed Arabic numerals, luminous red hour and minute hands and a luminous grey second hand. 
• A matte white bioceramic and shiny transparent red biosourced material case, with biosourced glass, frames the dial. The case measures 44mm in diameter, 15.4mm in thickness and 51.5mm from lug to lug. 
• A shiny transparent red biosourced bezel, with a luminous grey and white print, also frames the dial. 
• A matte white bioceramic crown is positioned at 10 o'clock.
• A quartz movement powers the watch. 
• This model is water-resistant up to 100 metres (10 bar).
• The watch is finished with a matte white and matte transparent red silicone strap. The strap fastens with a matte transparent red loop and a shiny transparent red biosourced buckle.