Swatch was founded in 1983 by Ernst Thomke, Elmar Mock and Jacques Müller. The brand was built in response to the 'quartz crisis' of the 1970s. The majority of the brand's watches use precise and reliable quartz movements, ensuring that they are affordable and high-quality. Swatch creates fun, colourful and budget-friendly timepieces in a huge variety of styles. There is a perfect Swatch model for everyone due to the brand's large portfolio with a multitude of designs.

Core Features of Swatch Watches:

• Swatch is famous for its fun and colourful designs. The watches tend to be bold, statement pieces. 
• The brand creates high-quality, yet very affordable, timepieces. 
• Swatch watches are all powered by precise and reliable movements. The majority of the brand's watches are powered by a quartz movement, but some are powered by automatic movements. 
• The watches all have a level of water resistance that makes them suitable and practical for everyday wear. 

Model Specifications SO34M701:

• This model exhibits a square-shaped textured black dial with a day-date aperture at 3 o'clock.
• The dial also features orange Arabic numerals, luminous orange hour and minute hands, and a dark grey second hand. 
• A square-shaped matte dark grey bioceramic case, with edge-to-edge biosourced glass, frames the dial. The case measures 41.8mm in diameter, 10.5mm in thickness and 33.25mm from lug to lug. 
• The watch is powered by a quartz movement.
• This model is splash-resistant and should not be submerged in water. 
• The watch is finished with a textured matte dark grey silicone strap. The strap fastens with a matte dark grey loop and a matte dark grey bioceramic buckle.