Lacoste LC33 Watches
The Lacoste legend was born in 1933, when the tennis champion
René Lacoste revolutionised men’s fashion, creating what has now
become the iconic Lacoste polo shirt. More than 90 years after its
inception, Lacost has grown into a lifestyle brand - one which remains
faithful to its sporting roots and core values of authenticity and
elegance.
A Brief History of Lacoste
René Lacoste founded ‘La Chemise Lacoste’ in 1933 with André Gillier,
the owner and president of the largest French knitwear manufacturing
firm at the time. They began to produce the revolutionary tennis shirt
that Lacoste had designed and worn on the tennis courts with the
crocodile logo embroidered on the chest. Starting in the 1950s, Izod
produced clothing known as ‘Izod Lacoste’ under license for sale in
the US. This partnership ended in 1993 when Lacoste regained
exclusive U.S. rights to distribute shirts under its own brand. Almost
50 million Lacoste products were sold in over 100 countries in 2005
and the brand’s visibility had increased due to the contracts between
Lacoste and several tennis players. Lacoste revealed its first line of
watches at the Basel Watch Fair in 1994 and since then they have
become a staple part of the brand; enjoying great popularity among
customers.
Lacoste Style
Designed for everyday wear and renowned for their quality and style,
Lacoste watches are imbued with a timeless yet contemporary flair.
The timepieces are also inspired by their authentic sports roots and
well-known elegance. From sporty chronographs to sleek and slim
timepieces, there is a Lacoste watch for all! The brand even caters to
kids, so with a Lacoste on their wrist, they can learn to tell the time in
style.
