LONGINES ELEGANCE Watches

Longines has been based in Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has always been at the forefront of innovation, introducing groundbreaking features such as the GMT function, the flyback chronograph, the high-frequency wristwatch and the rotating bezel, all of which have contributed to the brand’s enduring legacy of horological excellence. With many years of experience as a timekeeper for world championships in sport and as a partner of international sports federations, Longines has forged solid and lasting links with the world of sport over the years. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World’s leading manufacturer of horological products. History of Longines Since 1832, Saint-Imier in Switzerland has been the home to Longines. Throughout the last 180+ years, the brand has always stayed true to its vision of producing traditional, elegant, and high- performance timepieces. The brand is known all around the world by its winged hourglass logo, which has become an instantly recognizable symbol. This iconic logo and even the name ‘Longines’ were only trademarked by the company in 1889, some 57 years after the company was started. This is because the original name was not actually Longines, it was Agassiz & Co, named after founder Auguste Agassiz. Auguste had joint a trading office in St. Imier, and rose to become manager, and turned it into Agassiz & Co! During the 50’s Agassiz’s nephew, Earnest Francillion took on the successful, now international business on. it was whilst Francillion was in charge, that they decided to expand the company. This meant purchasing a factory to set up operations in. He bough two adjoining pieces of land on the bank of the River Suze, a piece of land that was locally known as Les Longines. Francillion decided to adopt this name for his factory that would be built in 1867. The company grew and grew, and it’s previous technical research began to pay off, with many awards proving it’s hard earned reputation was deserved. Today, Longines is still the oldest trademark or logo still in use in it’s original form, registered with the World Intellectual Property Organization. The name and logo have become a guarantee of quality, and helps to protect against counterfeit products. Longines Style Longines is a watch brand for those that seek out fine Swiss watch making. They are a brand that blends elegance, tradition and performance which can be seen across their watch collections. The brand has been split into five different atmospheres; Elegance, Master, Heritage, Spirit and Conquest.