Casio is an electronics manufacturing company that was founded in 1946 by Tadao Kashio. The brand has a versatile portfolio, from musical instruments and digital cameras to analogue and digital watches. The company rose to popularity quickly after releasing its first-ever product, a cigarette holder, which proved to be a huge success. Casio became involved in electronics in 1954 when they released Japan's first electro-mechanical calculator. During the "Quartz Revolution" in the 1970s, Casio expanded and became one of the first brands to create quartz watches which solidified the brand as an innovator in horological society. The brand's timepieces are affordable and long-wearing, making them a favourite to both enthusiasts and everyday people. With the large variety of wristwatches and their commitment to progress, it is no surpise Casio has remained amongst the giants in the industry.

G-Shock is a chic subsidiary of Casio with a cult following. The larger-than-life brand image draws customer after customer who want to get their hands on an iconic piece of design. Not only are their watches extremely distinctive but you get superior protection with trademark shock resistance. A profusion of features, absolute daily reliability and a little bit of attitude all make for an enticing watch. A brand that has been bringing us touch, technologically superior timepieces in stylish, chunky cases since 1983. 

Core Features of Casio G-Shock Watches:

• G-Shock watches are water-resistant to at least 10 bars or 100 metres. 
• Incredibly durable, the watches are shock-resistant, vibration-resistant and centrifugal force-resistant. 

Model Specifications GA-110RL-1AER:

• The 51.2mm case, bezel and strap of this model are made of black bio-based resin. 
• The black dual-display dial, with retro colour accents, features silver-tone indices and hands coated in Neobrite.
• Amongst the many functions featured on the watch are 5 daily alarms, a countdown timer, a date and weekday display, an LED light and a stopwatch alongside world time.
• Once set, an automatic calendar always displays the correct date.
• Casio's Patented Hollow Core Guard Structure protects against impact and vibration.
• Movement Type - Quartz.