Citizen has been at the forefront of watchmaking for the past century. The brand's motto "Better Starts Now" hints at Citizen's neverending pursuit of innovation. They strive to create pieces that will not only change the face of the industry but people's lives for the better. Citizen recognises the unique position they are in when it comes to environmentalism. The brand's Eco-Drive technology truly showcases its dedication to preserving and bettering the world. Citizen timepieces are reliable and robust. Through the design features of its watches, Citizen tries to convey its philosophy of sustainability, creativity and exceptional craftsmanship. 

Core Features of Citizen Eco-Drive Watches:

• Eco-Drive technology takes power from natural and synthetic light. 
• Due to the Eco-Drive technology, once fully charged the watch can operate for around 6 months. 

Model Specifications BN0260-54L:

• This watch exhibits a gradient blue dial with a date aperture at 3 o'clock. 
• The dial also features a mix of luminous silver-tone dot and baton indices as well as luminous silver-tone hour, minute and second hands. 
• A sapphire crystal protects the dial. 
• A stainless steel case, with a blue unidirectional rotating bezel, frames the dial. The case measures 41mm in diameter. 
• The watch is finished with a stainless steel bracelet. The bracelet fastens with a fold-over clasp and push buttons. 
• This model is water-resistant up to 200 metres (20 bar).