Swatch was founded in 1983 by Ernst Thomke, Elmar Mock and Jacques Müller. The brand was built in response to the ‘quartz crisis’ of the 1970s. The majority of the brand’s watches use precise and reliable quartz movements, ensuring that they are affordable and high-quality. Swatch creates fun, colourful and budget-friendly timepieces in a huge variety of styles. There is a perfect Swatch model for everyone due to the brand’s large portfolio with a multitude of designs.
Core Features of Swatch Watches:
Model Specifications SO28K700:
In addition to our 30-day returns policy, all items purchased from October 1st 2025 may now be returned up to 15th January 2026. Standard terms apply.
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