Swatch was founded in 1983 by Ernst Thomke, Elmar Mock and Jacques Müller. The brand was built in response to the 'quartz crisis' of the 1970s. The majority of the brand's watches use precise and reliable quartz movements, ensuring that they are affordable and high-quality. Swatch creates fun, colourful and budget-friendly timepieces in a huge variety of styles. There is a perfect Swatch model for everyone due to the brand's large portfolio with a multitude of designs. 

Core Features of Swatch Watches:

• Swatch is famous for its fun and colourful designs. The watches tend to be bold, statement pieces. 
• The brand creates high-quality, yet very affordable, timepieces. 
• Swatch watches are all powered by precise and reliable movements. The majority of the brand's watches are powered by a quartz movement, but some are powered by automatic movements. 
• The watches all have a level of water resistance that makes them suitable and practical for everyday wear. 

Model Specifications SB03B701:

• This model exhibits a white dial with the phrase 'Do whatever the... you want' on it. A special day-date window fills in the blank with a new word over 14 days.
• The dial also features luminous pink hour and minute hands and a green second hand with a luminous tip. 
• A matte black bioceramic case, with a matching bezel and biosourced glass, frames the dial. The case measures 47mm in diameter, 11.75mm in thickness and 44.80mm from lug to lug.
• The watch is powered by a quartz movement. 
• This watch is splash-resistant and should not be submerged in water. 
• The watch is finished with a white silicone strap with a multi-coloured print. The strap fastens with a matte white loop with black print, a matte black loop, and a matte black half-buckle.