Swatch was founded in 1983 by Ernst Thomke, Elmar Mock and Jacques Müller. The brand was built in response to the ‘quartz crisis’ of the 1970s. The majority of the brand’s watches use precise and reliable quartz movements, ensuring that they are affordable and high-quality. Swatch creates fun, colourful and budget-friendly timepieces in a huge variety of styles. There is a perfect Swatch model for everyone due to the brand’s large portfolio with a multitude of designs. 

Core Features of Swatch Watches: 

• Swatch is famous for its fun and colourful designs. The watches tend to be bold, statement pieces. 
• The brand creates high-quality, yet very affordable, timepieces. 
• Swatch watches are all powered by precise and reliable movements. The majority of the brand’s watches are powered by a quartz movement, but some are powered by automatic movements. 
• The watches all have a level of water resistance that makes them suitable and practical for everyday wear. 

Model Specifications SB01K400:

• This model exhibits a purple dial with a mirrored effect and a date aperture at 6 o'clock. 
• The dial also features pink and silver-tone Arabic numerals, silver-tone written numbers, silver-tone baton indices, luminous pink hour and minute hands and a yellow second hand. 
• A matte transparent plastic case, with a matching bezel, frames the dial. The case measures 47mm in diameter, 11.75mm in thickness and 44.8mm from lug to lug. 
• The watch is finished with a textured matte transparent blue silicone strap. The strap fastens with a matte transparent dark blue loop, a matte transparent blue loop, and a matte transparent half-buckle.
• This model is splash-resistant and should not be submerged in water. 
• Movement Type - Quartz.