Swatch was founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. The brand was built in response to the ‘quartz crisis’ of the 1970s. The majority of the brand’s watches use precise and reliable quartz movements, ensuring that they are affordable and high-quality. Swatch create fun, colourful and budget-friendly timepieces in a huge variety of styles. There is a perfect Swatch model for everyone due to the brand’s large portfolio with a multitude of designs.

Core Features of Swatch Watches:

• Swatch is famous for its fun and colourful designs. The watches tend to be bold, statement pieces.
• The brand creates high-quality, yet very affordable, timepieces.
• Swatch watches are all powered by precise and reliable movements. The majority of the brand’s watches are powered by a quartz movement, but some are powered by automatic movements.
• The watches all have a level of water resistance that makes them suitable and practical for everyday wear. 

Model Specifications GZ711:

• This model has been released to celebrate Queen Elizabeth II’s Platinum Jubilee.
• An illustration of Queen Elizabeth II and one of her corgis are positioned on the right-hand side of the dial. A moving wheel is positioned behind the queen. This wheel will move to make it appear as though the colour of the Queen’s dress is changing every day.  
• This watch features a white dial with seventy gold-coloured dots around the edge to signify each year of the Queen’s reign.
• The dial features gold hour, minute and second hands.
• A white plastic case frames the dial. It measures 34mm in diameter and 8.75mm in thickness.
• The watch is powered by a quartz movement.
• This model is splash resistant and should not be submerged in water.
• This watch is fastened using a white silicone strap that fastens with a white buckle.