Swatch was founded in 1983 by Ernst Thomke, Elmar Mock and Jacques Müller. The brand was built in response to the 'quartz crisis' of the 1970s. The majority of the brand's watches use precise and reliable quartz movements, ensuring that they are affordable and high-quality. Swatch creates fun, colourful and budget-friendly timepieces in a huge variety of styles. There is a perfect Swatch model for everyone due to the brand's large portfolio with a multitude of designs.

Core Features of Swatch Watches:

• Swatch is famous for its fun and colourful designs. The watches tend to be bold, statement pieces. 
• The brand creates high-quality, yet very affordable, timepieces. 
• Swatch watches are all powered by precise and reliable movements. The majority of the brand's watches are powered by a quartz movement, but some are powered by automatic movements. 
• The watches all have a level of water resistance that makes them suitable and practical for everyday wear. 

Model Specifications SO28C700:

• This model exhibits a textured dark purple dial with a pink minute track and a day-date aperture at 3 o'clock.
• The dial also features pink Arabic numerals and pink hour, minute and second hands. The hour and minute hands have a luminous coating for optimal readability. 
• A matte dark brown biosourced case, with biosourced glass, frames the dial. The case measures 34mm in diameter, 8.75mm in thickness and 39.2mm from lug to lug. 
• The watch is powered by a quartz movement. 
• This model is splash-resistant and should not be submerged in water. 
• The watch is finished with a textured matte dark brown silicone strap. The strap fastens with a matte dark purple loop and a matte dark brown buckle.