Citizen has been at the forefront of watchmaking for the past century. The brand’s motto “Better Starts Now” hints at Citizen’s neverending pursuit of innovation. They strive to create pieces that will not only change the face of the industry but people’s lives for the better. Citizen recognises the unique position they are in when it comes to environmentalism. The brand’s Eco-Drive technology truly showcases its dedication to preserving and bettering the world. Citizen timepieces are reliable and robust. Through the design and features of its watches, Citizen tries to convey its philosophy of sustainability, creativity and exceptional craftsmanship. 

Model specifications BM7440-51E:

• The case is made of titanium and measures 38 mm in diameter.
• The sleek style of this timepiece is achieved through the futuristic design.
• A mineral crystal protects the black dial. 
• Silver-colour luminescent hour markers and hands contrast the dial. 
• Securing the watch is a titanium bracelet. 
• The features of this model include a date display.
• The watch is splash-resistant and should not be submerged in water.