Swatch was founded in 1983 by Ernst Thomke, Elmar Mock and Jacques Müller. The brand was built in response to the 'quartz crisis' of the 1970s. The majority of the brand's watches use precise and reliable quartz movements, ensuring that they are affordable and high-quality. Swatch creates fun, colourful and budget-friendly timepieces in a huge variety of styles. There is a perfect Swatch model for everyone due to the brand's large portfolio with a multitude of designs.

Core Features of Swatch Watches:

• Swatch is famous for its fun and colourful designs. The watches tend to be bold, statement pieces. 
• The brand creates high-quality, yet very affordable, timepieces. 
• Swatch watches are all powered by precise and reliable movements. The majority of the brand's watches are powered by a quartz movement, but some are powered by automatic movements. 
• The watches all have a level of water resistance that makes them suitable and practical for everyday wear. 

Model Specifications SO32B122-5300:

• This model exhibits a black dial with the phrase 'time is not money' printed across it. 
• The dial also features a yellow lightning bolt-shaped hour hand, a white minute hand, and a pink second hand with a luminous tip.  
• A matte black bioceramic case, with biosourced glass, frames the dial. The case measures 41mm in diameter, 9.85mm in thickness and 47.40mm from lug to lug. 
• The watch is powered by a quartz movement. 
• This model is splash-resistant and should not be submerged in water. 
• The watch is finished with a matte black silicone strap with a grey checked print. The strap fastens with a matte black loop with pink print and a matte black bioceramic buckle.
• This watch is SwatchPAY! - enabled, so you can make contactless payments from your wrist.